Mark Dipko

Mark Dipko is a 22-year automotive veteran and is currently director of corporate planning at Hyundai Motor America, where he and his team are responsible for the product, brand and business strategies which guide the U.S. operations.

Dipko is guided by the belief that the status quo is never sufficient and has combined his engineering expertise, customer insight and a strategic mind to be an agent of change at every stage of his career.

Dipko joined Hyundai in 2008 as product manager of small cars. Since then, he has led the development of products like the innovative Veloster, vehicle launch strategies for products like the breakthrough Sonata, world-first technologies like the button-less eye-tracking HMI in the HCD-14 Genesis Concept and marketing programs including the Equus’ industry-first iPad and valet services.

Dipko’s career started in 1994 as an intern at Ford Powertrain while earning a bachelor’s of mechanical engineering at Penn State. He held positions in Advanced Powertrain and Mustang Calibration before switching to Ford’s acclaimed Special Vehicle Team (SVT) to lead the 2000 Cobra R and 2003 Cobra chassis development. Along the way, he earned his master’s degree in automotive engineering from University of Michigan in Ann Arbor.

Forever in search of a challenge, he left Ford to earn his MBA in Marketing from Arizona State, leading him to Yamaha Motorcycles, where he was responsible for developing the current U.S. brand strategy and the launch of the Star Motorcycles brand of cruisers.

Dipko grew up in Johnstown, Pennsylvania and currently resides in Southern California with his wife and son.