Kristen Naimi is currently the VP, Global Content Director, Story Lab for automotive client, General Motors. She leads branded content strategy and activation for the US and top global markets in an effort to elevate traditional advertising efforts, bringing new audiences and consumer engagement through large scale branded content and entertainment opportunities. Key programs Kristen led include Chevrolet’s #BestDayEver, and Going There, a Yahoo original series.

Prior to her role at Story Lab, Kristen was the VP Director at Team Detroit for Ford Car/CUV Branded Content and Alliance Initiatives. She led major launch campaigns, including industry first cross channel influencer and branded entertainment programs such as Fiesta Movement, first and most influential branded social media campaign, and Focus Rally, the first ever interactive original reality web series on Hulu.

During her career, she was a key driver in bringing a Gold Effie, Streamy, Shorty, Webby and many other industry awards home to her clients.