Ken Insana is Senior Director of the Online-to-Offline (O2O®) product suite for Automotive Media & Marketing at J.D. Power. He is responsible for building the company’s O2O product; educating clients about the benefits of using sales as a performance metric; and realizing precise ROI measurement.

Prior to joining J.D. Power in 2014, Mr. Insana spent three years as a senior manager of Consumer Research & Analytics at AOL. Primarily focused on the automotive and travel verticals at AOL, he spearheaded multiple path-to-purchase studies designed to discover how consumers make buying decisions in an age of multiple screens and cross-platform technology. Using combinations of behavioral and survey data, he developed such studies as Reverse Engineering The Purchase Funnel, which showed that new-vehicle buyers conduct online research for only 28 days. Prior to AOL, Mr. Insana worked at Initiative, where he led the Digital Analytics group and provided data and insights for a diverse client roster, including Hyundai, Kia, Dr. Pepper Snapple Group, Guthy-Renker, Lifelock and Best Western.

Mr. Insana is a regular speaker at conferences, including NADA, ARF, Digital Dealer and Trillium Auto Dealer Association, presenting automotive insights on a variety of topics.

Mr. Insana earned a bachelor’s degree in finance from Tulane University.