John W. Mendel is executive vice president of American Honda Motor Co., Inc., heading up both Honda and Acura Automobile Divisions. Mendel is responsible for U.S. sales and marketing activities of the Honda and Acura Divisions, as well as Acura Parts and Service field operations. In addition, he oversees Honda and Acura market representation, customer marketing, dealer business management, and product and sales information.

Previously, Mendel was executive vice president, Automobile Operations of American Honda Motor Co., Inc., and was responsible for product planning, advertising, marketing, public relations and distribution for both Honda and Acura Automobile Divisions.

Mendel joined American Honda in December 2004, and was promoted to executive vice president in 2007.

Prior to joining American Honda, Mendel spent 28 years with Ford Motor Company and served as executive vice president and chief operating officer for Mazda North American Operations. He began his career with Ford Motor Company’s U.S. operations in 1976 and held numerous sales and marketing positions within Ford, Lincoln Mercury and Ford Customer Service. Mendel also served as director of marketing with Ford of Britain from 1999 to 2002 before joining the leadership team at Mazda.

Mendel holds undergraduate degrees in business and economics and a master of business administration from Duke University.