Jim Lombard is the head of advertising sales at Roku, where he oversees advertising and content sponsorship sales for consumer brands.  Prior to joining Roku, Jim held several leadership roles at Rovi, NYC & Co, Reuters, NBA and more. He has more than 18 years in digital media & entertainment experience, including sales management leadership roles with a focus on monetization of video and emerging platforms. Jim leads a fast growing sales team that works closely with brands and agencies to develop connected TV promotions leveraging the unique capabilities on the Roku platform.

He holds a bachelor’s degree of business administration from Western Michigan University.