Hannah Feder is a media and marketing professional with an agency background working with clients in varying industries. She has been focused on the automotive industry for the last four-and-a-half-years working on the Smart Car, Mercedes-Benz, and Cadillac brands. After leading the digital media team for the Mercedes-Benz USA account she moved in-house to Cadillac. At Cadillac, she has expanded her responsibilities to include oversight of media across all channels and tiers, branded entertainment programs, and custom content partnerships. She thrives in fast-paced environments and enjoys the challenges of both the automotive and media industries.