Ernesto del Aguila is Senior Marketing Analyst at Toyota Motor Sales, USA. He is responsible for marketing initiatives and strategies for Toyota’s Tacoma and Tundra truck models. Previously Ernesto worked within the company’s Brand Strategy group, responsible for supporting key initiatives around brand imagery and improving the effectiveness and efficiency of marketing spend. Prior to Toyota, Ernesto worked at Nestlé USA in Marketing on the Coffee-Mate brand managing the brand’s Hispanic strategy. He received a bachelor’s degree from California State University, Long Beach and earned an MBA from the University of Wisconsin – Madison.