Based in Dallas, Texas, Brian serves as Regional Vice President of Sales for Viant’s Central U.S. sales group, overseeing both sales strategy and execution across nine states.

Since joining Viant in 2008, Brian has been instrumental in bolstering Viant’s presence in the people-based media and technology space, particularly for retail clients needing to bridge the online-to-offline campaign measurement gap. In addition, Brian brings an extensive record of delivering omnichannel attribution solution to his clients.

Prior to working at Specific Media, Brian spent the first six years of his career in broadcast media sales—first at Infinity Broadcasting and later at Sportsradio 1310 The Ticket in Dallas.

Brian holds a bachelor’s degree in journalism from Texas Tech University, where he graduated in 2002.