J.D. Power Dealer of Excellence Program

Recognition that sets your dealership apart

The J.D. Power Dealer of Excellence ProgramSM recognizes dealerships nationwide on their outstanding sales experience, distinguishing them as high performers within the retail automotive marketplace. To differentiate top tier performance, J.D. Power has determined that approximately 20% of the U.S. dealer network is eligible to receive a certification.



Certification Benefits

Dealers of Excellence will have the ability to feature their J.D. Power certification in advertising and promotional campaigns to increase:

Online-to-offline traffic generation

Customer acquisition and retention

Brand consideration

Perceived brand value

Competitive advantage and differentiation

Demonstrated dedication to customer service

Customer Promise

Customers experience a clear negotiation process that respects the customers time both online and in the showroom
Customers benefit from efficient online processes including trade appraisal and finance applications
Customers may sell their used vehicle to dealer without requirement to buy from dealer
Customers will receive a thorough review and understanding of their vehicle’s technology features