With almost 90% of US adult online consumers using social media, more consumer-related unprompted information is being generated than ever before. However, this staggering amount of data presents its own challenges: how to collect it; how to sort it; how to find actionable insights; and how to make it relevant. J.D. Power's Social Media Insights offers an innovative approach to turn millions of consumer conversations into strategic business insights. Our suite of social media research solutions includes: