Text Analytics
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THE SOLUTION
The J.D. Power and Associates Customer Experience Comment Analysis Program compiles and analyzes all of your company's unstructured text, whether it is generated from a call center, survey, warranty claims, or any other form of information collection. J.D. Power combines verbatim insights with industry knowledge to provide actionable solutions and analyses that enable rapid, effective responses to continuously changing customer needs and opinions.
THE BENEFITS
Combining J.D. Powers Voice of the Customer research expertise with cutting-edge software turns comment-rich but difficult-to-synthesize customer feedback into actionable analyses you may use to:
- Automatically code and deliver comments in real time
- Identify previously undiscovered customer issues
- Mine new sources of customer comments
- Maximize the survey respondent experience by shortening the length of the survey
- Analyze comments across segments
- Identify ways to improve processes for better customer experience
"The research and strategic analysis department of AARP found J.D. Power to be very client-focused in meeting our social media research needs. Their reports were comprehensive and provided excellent insight and creative recommendations. J.D. Power was also responsive to all our requests for additional information and analyses. Finally, they helped us communicate the findings internally through multiple presentations."
Rebecca Gillan
SVP Research and Strategic Analysis
AARP
J.D. POWER INSIGHTS
Three Goals to Maximize Social Media in 2013Text Analytics: Customer Experience Comment AnalysisSocial Media Research Integration in the New Norm
Read the full J.D. Power White PaperUnderstanding the Impact of Social Media On Companies
For more details about this or other J.D. Power solutions to your critical needs, contact us.