Social media provides a unique opportunity for companies to engage consumers, but many are struggling to keep up. For example, companies do not respond to 95% of the comments posted on their Facebook pages. With social media adoption growing at a record pace - Facebook alone has grown to more than 800 million users in the past 8 years - it is difficult for companies to understand exactly where to focus their attention.
The J.D. Power and Associates Social Media Usage Pilot StudySM examines the social media landscape from a unique perspective. Companies across numerous industries - automotive, consumer electronics, financial services, insurance, travel, telecom, and utilities - were surveyed to understand how their organization is currently using social media to interact with consumers, as well as how they plan to utilize it in the near future.