Social Media Benchmarking
Social media provides a unique opportunity for companies to engage consumers, but many are struggling to keep up. For example, companies do not respond to 95% of the comments posted on their Facebook pages. With social media adoption growing at a record pace - Facebook alone has grown to more than 800 million users in the past 8 years - it is difficult for companies to understand exactly where to focus their attention.
The J.D. Power and Associates Social Media Usage Pilot StudySM examines the social media landscape from a unique perspective. Companies across numerous industries - automotive, consumer electronics, financial services, insurance, travel, telecom, and utilities - were surveyed to understand how their organization is currently using social media to interact with consumers, as well as how they plan to utilize it in the near future.
The J.D. Power and Associates Social Media Usage Pilot StudySM examines the social media landscape from a unique perspective. Companies across numerous industries - automotive, consumer electronics, financial services, insurance, travel, telecom, and utilities - were surveyed to understand how their organization is currently using social media to interact with consumers, as well as how they plan to utilize it in the near future.
