The J.D. Power & Associates 2012 Social Media Benchmark StudySM measures the consumer experience in engaging with companies via social media.
Some study highlights:
The Social Media Benchmark Study includes:
Maximize your social media efforts and create a strategy that resonates with your customers. A study subscription will provide in-depth information that will allow your company to:
"The research and strategic analysis department of AARP found J.D. Power to be very client-focused in meeting our social media research needs. Their reports were comprehensive and provided excellent insight and creative recommendations. J.D. Power was also responsive to all our requests for additional information and analyses. Finally, they helped us communicate the findings internally through multiple presentations."
SVP Research and Strategic Analysis
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