The J.D. Power 2014 Social Media Benchmark StudySM provides objective measurement of your company's social media performance and identifies areas to improve in order to drive higher levels of customer satisfaction, positively impact business results, and advance brand value.
The study does this by surveying consumers about their social media marketing and servicing interactions with over 70 brands in various industries (automotive, banking, credit card, wireless service provider, and utility). Unlike the 2013 study, the 2014 study will additionally examine the best practices of an additional group of companies within various industries that are largely known for their social media prowess. This new group of companies examined in the 2014 study includes brands such as Nike, Coke, Marriott, USAA, Starbucks, and more!
Maximize your social media efforts and create a strategy that resonates with your customers. Using The 2014 Social Media Benchmark StudySM, you'll have identified the industry and cross-industry top social performer best practices in marketing and servicing interactions. You'll also receive guidance on how to implement and prioritize these practices, allowing your company to...
Capitalize on competitive positioning by:
Objectively assess the right social metrics through:
Build a strong social business case by:
"The research and strategic analysis department of AARP found J.D. Power to be very client-focused in meeting our social media research needs. Their reports were comprehensive and provided excellent insight and creative recommendations. J.D. Power was also responsive to all our requests for additional information and analyses. Finally, they helped us communicate the findings internally through multiple presentations."
SVP Research and Strategic Analysis
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