THE SOLUTION

The J.D. Power and Associates 2012 Social Media Benchmark Study^SM measures the consumer experience in engaging with companies via social media.

Some study highlights:

• Explore experiences for both marketing and service at the brand level
• Access qualitative data from approximately 100 US brands from a number of  industries
• Identify benchmarks that may assist in developing and integrating effective social media best practices

The Social Media Benchmark Study includes:

• Access to the survey data set
• A comprehensive report detailing key findings from the study, including best practices within and across industries
• A detailed report of how your brand performs in using social media for marketing and for service

THE BENEFITS

Maximize your social media efforts and create a strategy that resonates with your customers. A study subscription  will provide in-depth information that will allow your company to:

• Understand how your social media efforts compare to others in your industry
• Determine where to focus initial social media efforts
• Identify best practices from other industries and adapt them to yours
• Understand which metrics are most important when using media as a service channel
• Determine areas of current social media efforts that need to be improved
• Identify new social media tactics to incorporate into existing efforts
• Develop data to help support a business case for more internal support for using social media