With the explosive proliferation of online information sources, it is difficult for companies to track which of those resources consumers use most often during their shopping process. It is critical to understand shoppers' needs and desires and identify the resources they use in the process of selecting your brand - or that of your competitors.
J.D. Power's Shopper Experience Assessment Program provides marketers with a clearer understanding of consumer expectations throughout the shopping process. The program includes recommendations on how your company may best optimize marketing resources by focusing on the social media channels that consumers use most often at any stage in the shopping process.