Launching a new product is a risky and challenging endeavor. Knowing how to exceed the expectations of consumers and how to communicate with them effectively is critical to your company's ability to successfully launch a new product.
J.D. Power's Product Launch Assessment Program provides companies with a clearer understanding of consumer expectations prior to launching a new product. The program also provides real-time information regarding any shifts in consumer perceptions, allowing decision-makers to quickly adjust tactics to address misperceptions.