Competing for market share requires differentiating your brand from all the others. Understanding what competitors are doing to stand out in the marketplace and the reasons why consumers don't select your brand - as well as why they choose another brand - are critical elements in your company's ability to grow.
J.D. Power's Competitive Brand Assessment Program is a way for marketers to obtain a clearer understanding of what competitors are doing and how consumers are reacting to their efforts vs. yours. The elements of this program help decision-makers determine the best methods for differentiating your brand in the marketplace and increasing awareness and positive sentiment around it.