Identifying consumers' frustrations - as well as unmet needs - with products in a given category is critical to developing new products or extending an existing line of products. However, translating those consumer attitudes and preferences into actionable insights is challenging.
J.D. Power's Category Driver Assessment Program provides marketers and new-product developers with a clearer understanding of why consumers select particular products and how they use those products. This program helps companies better prepare to successfully enter a new product category and/or extend current product lines.