There are numerous challenges that arise when launching a new marketing or public relations campaign. These campaigns are often launched with minimal consumer pre-testing, resulting in a lack of knowledge of which components consumers like or don't like.
The J.D. Power & Associates Campaign Impact Assessment Program provides marketers with a clearer understanding of campaign performance as each campaign unfolds. Combined, the elements of this assessment, designed by the company's social media experts, help to drive more successful campaigns as measured by key marketing metrics, including campaign recall, brand awareness, and engagement.