The J.D. Power & Associates Manufacturer Website Evaluation StudySM (MWES), conducted semiannually, examines the features and content of OEM-hosted websites that shoppers find useful and engaging when shopping online for a new vehicle. Additional information on tablet usage and profiles of in-market shoppers will also help marketers understand consumer preferences and experiences with this platform. The study helps direct improvements to manufacturer websites that ultimately drive traffic to dealerships and increase the likelihood of sales.
A study subscription provides in-depth information that will allow your company to understand how to :
J.D. Power's research solutions enable automotive companies to target those performance activities that have a
direct impact on ROI.
Understanding the Impact of Social Media On Companies
Social Media Research Integration in the New Norm
Read the full J.D. Power White Paper
Using Voice of the Customer Information to Improve Business Performance
For more details about this or other J.D. Power solutions to your critical needs, contact us.