Manufacturer Website Evaluation Study
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THE SOLUTION
The J.D. Power and Associates Manufacturer Website Evaluation StudySM (MWES), conducted semiannually, examines the features and content of OEM-hosted websites that shoppers find useful and engaging when shopping online for a new vehicle. Additional information on tablet usage and profiles of in-market shoppers will also help marketers understand consumer preferences and experiences with this platform. The study helps direct improvements to manufacturer websites that ultimately drive traffic to dealerships and increase the likelihood of sales.
THE BENEFITS
A study subscription provides in-depth information that will allow your company to understand how to :
- Increase website effectiveness
- Create sites that stay ahead of the curve in terms of content, appearance, navigation, and speed
- Estimate return on investment for proposed site changes and enhancements
- Evaluate competitive site comparison features
J.D. Power's research solutions enable automotive companies to target those performance activities that have a
direct impact on ROI.
J.D. POWER INSIGHTS
Understanding the Impact of Social Media On CompaniesSocial Media Research Integration in the New Norm
Read the full J.D. Power White PaperUsing Voice of the Customer Information to Improve Business Performance
For more details about this or other J.D. Power solutions to your critical needs, contact us.