THE SOLUTION

The J.D. Power and Associates Insurance Website Evaluation Study^SM not only provides an analysis of shoppers' perceptions of your company's website, but also explores the correlation between website updates and enhancements and your financial performance. 

The J.D. Power Insurance Website Evaluation Study^SM includes:

The evaluation of five factors related to your customers' experiences with your website:

• Appearance
• Navigation
• Speed
• Clarity of information
• Range of services

An evaluation of the online shopping experience, with insight into the key performance indicators that drive website customer satisfaction.

THE BENEFITS

A study subscription provides access to  the tools needed to gain a comprehensive understanding of how your website is  performing ; identify the areas where improvements may have a significant  impact; and provide actionable recommendations for solutions. The in-depth  information provided in this study may help auto insurance companies to:

• Increase customer satisfaction with the website and the insurance shopping experience.
• Create sites that incorporate best practices in content, appearance, navigation and speed
• Understand the link between website satisfaction and the customers likelihood to purchase.
• Benchmark your website against the competition and cross industry best practices.

J.D. Power's research solutions enable auto insurers to target the performance activities that have a
direct impact on ROI.