Credit Card Website Evaluation Study
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THE SOLUTION
The J.D. Power and Associates Credit Card Website Evaluation StudySM not only provides an analysis of customers' perceptions of your website, but also explores the correlation between website updates and enhancements and your financial performance.
The Credit Card Website Evaluation Studyincludes:
The evaluation of five factors related to your customers' experiences with your website:
- Appearance
- Navigation
- Speed
- Clarity of information
- Range of services
THE BENEFITS
A study subscription provides access to the tools needed for you to gain a comprehensive understanding about:
- How your website is performing in terms of your customers' perceptions
- Identifying and prioritizing the areas where your website needs improvement
- Increase website effectiveness
- Create sites that excel in terms of content, appearance, navigation, and speed
- Estimate return on investment for J.D. Power's proposed site changes and enhancements
- Compare competitive site features across multiple industries
J.D. Power's research solutions enable credit card issuers to target the performance activities that have a
direct impact on ROI.
J.D. POWER INSIGHTS
Understanding the Impact of Social Media On CompaniesSocial Media Research Integration in the New Norm
Read the full J.D. Power White PaperUsing Voice of the Customer Information to Improve Business Performance
For more details about this or other J.D. Power solutions to your critical needs, contact us.