Automotive Mobile Site Study (AMS)
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THE SOLUTION
The J.D. Power and Associates Automotive Mobile Site StudySM examines the features and content of OEM-sponsored and third-party mobile websites that are useful and engaging to shoppers when using mobile devices during their vehicle-shopping process. The study provides insight to assist manufacturer and independent website managers in developing and improving their mobile websites in ways that ultimately drive traffic to dealerships.
THE BENEFITS
A study subscription allows your company to understand which current site functions and designs are most effective in researching vehicle and dealer information, as well as to provide insights into the:
- Effectiveness of your mobile website in increasing the likelihood of a test drive
- Impact of your mobile site/app design and functionality on overall usefulness
- The features and content that smartphone users find most useful
J.D. Power's research solutions enable automotive companies to target those performance activities that have a
direct impact on ROI.
J.D. POWER INSIGHTS
Understanding the Impact of Social Media On CompaniesSocial Media Research Integration in the New Norm
Read the full J.D. Power White PaperUsing Voice of the Customer Information to Improve Business Performance
For more details about this or other J.D. Power solutions to your critical needs, contact us.