The J.D. Power & Associates Automotive Mobile Site StudySM examines the features and content of OEM-sponsored and third-party mobile websites that are useful and engaging to shoppers when using mobile devices during their vehicle-shopping process. The study provides insight to assist manufacturer and independent website managers in developing and improving their mobile websites in ways that ultimately drive traffic to dealerships.
A study subscription allows your company to understand which current site functions and designs are most effective in researching vehicle and dealer information, as well as to provide insights into the:
J.D. Power's research solutions enable automotive companies to target those performance activities that have a
direct impact on ROI.
Understanding the Impact of Social Media On Companies
Social Media Research Integration in the New Norm
Read the full J.D. Power White Paper
Using Voice of the Customer Information to Improve Business Performance
For more details about this or other J.D. Power solutions to your critical needs, contact us.