As an independent source of marketing information, J.D. Power & Associates helps companies and organizations around the world improve their products and services. J.D. Power provides the tools and actionable information companies need to deepen customer loyalty and retention, helping them to become and remain profitable.
Since 1968, J.D. Power has been listening to the Voice of the Customer, analyzing customers' opinions and perceptions and refining research techniques and study methodologies to offer some of the most advanced product quality, customer satisfaction, and tracking research available.