Understanding the shopping process and how to reach customers through ads and promotions is critical to the success of any business. This is one of the most competitive and dynamic areas of the business cycle in the automotive industry, and the pressure is on to target the right customers with the right message, at the right time.
J.D. Power answers the important questions to help you understand your customers and their shopping behavior and how effective you are at moving them from the shopping process to the sales process. J.D. Power addresses these questions through our comprehensive set of solutions, providing you with competitive market intelligence:
J.D. Power is a global information company that offers research solutions optimized for each market.