For automotive marketers, it is critical to understand your market - both current and future - inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand.
J.D. Power answers the important questions to help you understand your customers, market trends, and current and future market drivers, which will help to advance your business, and ultimately, positively impact your bottom line. J.D. Power addresses these questions through our comprehensive set of automotive marketing solutions:
J.D. Power & Associates is a global information company that offers research solutions optimized for each market.