2008 Boat Competitive Information Study

Overall Rating: This score is based on customers’ overall satisfaction with their new boat. Close Quality & Reliability: This score is based on the number of problems that customers report experiencing with their new boat. A higher number of Power Circles indicates a higher level of quality (i.e., fewer problems experienced). Close Engine: This score is based on customers’ satisfaction with the boat’s engine.  Specifically, the ease of starting, quietness at cruising speed, reliability, fuel economy, amount of fumes, and smoothness when shifting into gear. Close Ride & Handling: This score is based on customers’ satisfaction with the boat’s smoothness of ride in rough water; speed; ease of moving the bow up and down; ease of steering/maintaining course in rough water; amount of horsepower relative to boat; ability to control boat Close