2008 Boat Competitive Information Study

Overall Rating: This score is based on customers’ overall satisfaction with their new boat. Close Quality & Reliability: This score is based on the number of problems that customers report experiencing with their new boat. A higher number of Power Circles indicates a higher level of quality (i.e., fewer problems experienced). Close Fishing: This score is based on customers’ satisfaction with the fishing boat’s rod/tackle storage; live well capacity/functionality; deck space for fishing; and available space to mount electronics. Close Ride & Handling: This score is based on customers’ satisfaction with the boat’s smoothness of ride in rough water; speed; ease of moving the bow up and down; ease of steering/maintaining course in rough water; amount of horsepower relative to boat; ability to control boat Close