When the S40 sedan and V40 wagon made their North American debut in 2000, the concept of a "small" Volvo was foreign to most U.S. buyers. In fact, Volvo had been marketing the S40, as well as its small front-drive predecessors—the 340 and 440—in Europe for some time. The S40/V40, with its 4-cylinder turbocharged engine and long list of safety equipment, was aimed squarely at European stalwarts such as the
Audi A4,
BMW 3 Series, and
Mercedes-Benz C-Class.