Volkswagen first launched the Rabbit in the United States in the mid-1970s, and their timing couldn't have been better: rocked by oil shortages, the country that fell in love with the Beetle eagerly embraced the small, fuel-efficient, front-drive Rabbit. When the second generation appeared, Volkswagen reverted to the car's European name, Golf. Golf sales boomed in Europe but waned in America. VW was in the midst of an effort to move its brand image up-market, but most American buyers regarded hatchbacks as entry-level cars. The
Jetta sedan flourished while Golf sales skidded.