2006 Toyota Camry Sedan

Toyota's most valuable asset is the Camry sedan, a vehicle whose annual sales account for a huge portion of the company's income. Though not as dynamic in appearance as the Volkswagen Passat or Chrysler 300, the Camry's legendary build quality, fuel-efficient engines and roomy interior easily make up for the car's subdued styling. This is not to say the Camry has no equal. The Honda Accord, for example, offers a comparable reputation for quality and comfort and adds a telescopic steering wheel and a manual transmission on V6 models—neither of which is available on the Camry.