What’s New?
Honda’s versatile box on wheels, the Element, gets a makeover for the 2007 model year that includes updated exterior and interior styling, more power for its engine, and enhanced safety features. The new model year also marks the launch of a new version of the Element, the Element SC, with special design cues and a sport-tuned suspension.

Overview
Honda launched the Element as a 2003 model. The idea was to create a vehicle for 20-something males, though a much wider demographic discovered that the unusual if boxy exterior shape meant a roomy and versatile interior that could be used not only as a mobile dorm room, but as a place to haul grandchildren, large pets, garage-sale finds, and much more. While exterior changes for 2007 are fairly minor—new headlamps and grille and more availability of body-colored fenders—inside the changes include standard front-seat side and two-row side curtain air bags, a new instrument panel, a new steering wheel and audio design, as well as standard keyless entry technology. Also new is an integrated seat belt system on the front seats that replaces the previous B-pillar/door-mounted shoulder strap system. This not only secures those sitting in front, but enhances access for rear-seat passengers. Mechanical changes include standard vehicle stability control, a tire-pressure-monitoring system, and 10 more horsepower from the now 166-hp, 2.4-liter 4-cylinder engine, plus a new (optional) 5-speed automatic transmission.

The Element is available in LX, EX, and SC trim levels. The LX comes with an AM/FM/CD audio system, and also features numerous storage bins and beverage holders that provide places for cell phones, CDs, and super-size drinks. There also are six hooks in the cargo area for strapping down bicycles or whatever you might want to carry. The EX features a 270-watt audio system with controls on the steering wheel. XM Satellite Radio is standard on the EX as well. New for 2007, the SC adds a center console and full carpeting, plus a lowered and sport-tuned suspension, as well as “Street Custom” exterior styling with 18-inch wheels, an “aero” grille, and projector-beam headlamps.

The Competition
The Honda Element competes in the Compact Crossover Utility Vehicle (CUV) segment, which consists of 20 models. Buyers in this segment look for fuel economy, reliability, and comfort, according to the J.D. Power and Associates 2006 Avoider Study^SM and the Escaped Shopper Study.^SM

The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,^SM were the Honda CR-V (170,028 units sold), Ford Escape (157,395), and Toyota RAV4 (152,047). The Honda Element sold 51,829 units in 2006, a decrease of 7.9 percent compared to the previous year. Other models offered in the Compact CUV segment include the Chrysler PT Cruiser, Chevrolet Equinox and HHR, Saturn Vue, and Scion xB. Joining the segment in 2007 are two Jeep models—the Compass and Patriot.