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2010 Toyota Prius

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Fast Facts
Fuel Economy
Crash Test Scores
Base Price: $22,750
Price as Tested: $23,548
Why We Drove It: The Toyota Prius receives 5 out of 5 Power Circle Ratings for Predicted Reliability, and is the most fuel efficient vehicle sold today.
Initial Quality – The 2010 Toyota Prius is a redesigned model that had not yet been included in the J.D. Power and Associates Initial Quality Study (IQS) when this review was originally published.
Performance and Design – The 2010 Toyota Prius is a redesigned model that had not yet been included in the J.D. Power and Associates Automotive Performance, Execution and Layout Study (APEAL) when this review was originally published.
Predicted Reliability – The 2010 Toyota Prius is a redesigned model that had not yet been included in the J.D. Power and Associates Vehicle Dependability Study (VDS). Based on the historical performance of the previous generation Prius in the Initial Quality and Vehicle Dependability studies, the 2010 Toyota Prius receives a Predicted Reliability rating of 5 out of 5 Power Circle Ratings.
Fuel Economy – The 2010 Toyota Prius is equipped with a gasoline/electric hybrid propulsion system. The gasoline engine is a 1.8-liter, Atkinson-cycle four-cylinder making 98 horsepower. It is assisted by a 650-volt nickel-metal hydride rechargeable battery pack connected to a permanent magnet synchronous motor with regeneration during braking. Together, this system is rated for 134 net horsepower, drives the front wheels through a continuously variable transmission, and is estimated by the EPA to achieve 48 mpg on the highway and 51 mpg in the city.
Our review vehicle, a basic Prius II, averaged 41.7 mpg in mixed driving with an emphasis on highway travel. Combined with the Prius’ standard 11.9-gallon fuel tank, this actual fuel economy figure results in an approximate 495-mile range between fill-ups of regular unleaded.
Safety – The 2010 Toyota Prius had not been crash tested by the National Highway and Traffic Safety Administration (NHTSA) or the Insurance Institute for Highway Safety (IIHS) at the time this review was originally published.
Environment – According to the EPA, the 2010 Toyota Prius consumes 6.9 barrels of petroleum annually, with a resulting carbon footprint rating of 3.7 tons of air pollution per year. The EPA does not publish national or regional air pollution scores for the Prius, but Toyota says it meets Super Ultra Low Emission Vehicle (SULEV) standards nationally and Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) standards in California and New England.
Performance and Design – The 2010 Toyota Prius is a redesigned model that had not yet been included in the J.D. Power and Associates Automotive Performance, Execution and Layout Study (APEAL) when this review was originally published.
Predicted Reliability – The 2010 Toyota Prius is a redesigned model that had not yet been included in the J.D. Power and Associates Vehicle Dependability Study (VDS). Based on the historical performance of the previous generation Prius in the Initial Quality and Vehicle Dependability studies, the 2010 Toyota Prius receives a Predicted Reliability rating of 5 out of 5 Power Circle Ratings.
Fuel Economy – The 2010 Toyota Prius is equipped with a gasoline/electric hybrid propulsion system. The gasoline engine is a 1.8-liter, Atkinson-cycle four-cylinder making 98 horsepower. It is assisted by a 650-volt nickel-metal hydride rechargeable battery pack connected to a permanent magnet synchronous motor with regeneration during braking. Together, this system is rated for 134 net horsepower, drives the front wheels through a continuously variable transmission, and is estimated by the EPA to achieve 48 mpg on the highway and 51 mpg in the city.
Our review vehicle, a basic Prius II, averaged 41.7 mpg in mixed driving with an emphasis on highway travel. Combined with the Prius’ standard 11.9-gallon fuel tank, this actual fuel economy figure results in an approximate 495-mile range between fill-ups of regular unleaded.
Safety – The 2010 Toyota Prius had not been crash tested by the National Highway and Traffic Safety Administration (NHTSA) or the Insurance Institute for Highway Safety (IIHS) at the time this review was originally published.
Environment – According to the EPA, the 2010 Toyota Prius consumes 6.9 barrels of petroleum annually, with a resulting carbon footprint rating of 3.7 tons of air pollution per year. The EPA does not publish national or regional air pollution scores for the Prius, but Toyota says it meets Super Ultra Low Emission Vehicle (SULEV) standards nationally and Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) standards in California and New England.
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I average 51 mpg in my 2005 Prius and look forward to purchasing the 2010 package v model.
-- Posted by thomas casey on 8/1/2009 4:40:00 AM
41.7 mpg isn't what I wanted yo hear from JD Power What does that mean. Your driver had a heavy foot or is Toyota exagerating about the MPG again?
-- Posted by Wally on 7/26/2009 9:26:00 AM
how effective is the Hill Start Assist Control?
-- Posted by efrank on 8/14/2009 8:09:00 AM
I've only had my 2010 Prius III for two weeks. In mostly city driving I got 51.4 mpg on the 1st tank (hand calculated, not the car). The car gave me 52.1 mpg so it's only a little optimistic. Love the ride, and actually the look of this Prius vs. the Gen. 2 machine. I know two people with older models who say that they will buy nothing but a Prius to replace theirs when the time comes.Tony RenierGreen Bay, WI
-- Posted by Tony Renier on 7/28/2009 2:13:00 PM
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