Introduction
Critical Knowledge:
Chevrolet picked the North American International Auto Show in Detroit for the North American debut of its all-new compact sedan, the Cruze, which will go on sale first in Europe in March of 2009, and then in the U.S. and Canada in the first half of 2010. Why Europe first? Chevrolet is GM Europe’s fastest-growing mainstream brand, with European sales up 23 percent in the first six months of 2008. The division expects the Cruze rollout to generate even more sales success in Europe, and create a buzz that carries over into other global markets as the car is introduced with regionally-specific engine choices. When the Cruze arrives in North America, it will be the replacement for the Chevy Cobalt, and will be a 2011 model. The Cruze fits in the Chevrolet model lineup between the subcompact Aveo and the midsize Malibu.
For more information:
2011 Chevrolet Cruze Preview
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