2010 Land Rover LR4 Preview

Critical Knowledge:

• New model name for 2010
• Based on the outgoing LR3’s platform
• New 5.0-liter V-8 engine rated at 375 horsepower
• New 6-speed automatic transmission
• Freshened exterior design
• All-new interior with optional seating for 7
• Innovative LCD driver information screen
• Enhanced “Terrain Response” vehicle settings

Introduction
Land Rover is a British company historically famous for its all-terrain sport utility vehicles. Each is designed with a rugged mission in mind, yet luxuriously outfitted to satisfy even the wealthiest clientele. In 1989, the company followed the success of its full-size Range Rover SUV with a smaller sibling called the Discovery. The 4-door Discovery arrived in the United States in 1994 and it was sold alongside the Range Rover. In 1999, Land Rover mildly reworked its original Discovery and re-introduced it as the second-generation model, aptly named the Discovery II. Production of the Discovery II ended after the 2004 model year. Although the follow-up model was technically the third-generation Discovery in other markets, Land Rover chose to give it a new identity and rebrand it as the all-new LR3 in North America.

The 2010 model, announced as the LR4, is not an all-new model. It is simply an extensive refresh of last year’s LR3 model. In addition to the new moniker, it receives a new engine, reworked interior, exterior freshening, and revised electronics.