Introduction
Critical Knowledge:
Hyundai is paying much more attention to design than it has in the past, and the all-new 2010 Tucson represents more evidence to that effect. Endowed with the company’s emerging “fluidic” design language, Hyundai wants buyers of the new Tucson to choose its redesigned compact crossover SUV for emotional reasons as well as rational ones. As one of just two automakers to actually increase U.S. sales during the staggering recession of 2009, and with quality concerns a thing of the past (check out how well Hyundai products fare in J.D. Power and Associates customer satisfaction surveys), the Korean company can afford to spend more capital honing its designs. But the Tucson is more than just another pretty face; it’s bigger inside and out than the previous model, and it’s both more fuel efficient and faster to accelerate, according to the company.
We expect Hyundai to debut the North American version of the new Tucson at the Los Angeles Auto Show in December, in advance of the SUV’s arrival at dealerships during the first quarter of 2010. The details shared here are based on information released during the Frankfurt Motor Show in Germany, where Hyundai divulged data about the ix35, which is the Tucson’s name in global markets.
For More Information:
2010 Hyundai Tucson Preview
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