Introduction
Critical Knowledge:
Hyundai, the world’s
fifth largest automaker, introduced itself to the United States market
in 1986 with a single economy car called the Excel. Although it was a
sales success, quality issues gave the brand a bad name as the low-cost
model was plagued with reliability problems. In an effort to eliminate
the public’s apprehension, the Korean automaker invested heavily in
quality and design over the next decade and eventually launched several
well-received models, earning industry-wide accolades. For 2009,
Hyundai introduced its first all-new rear-wheel-drive sedan called the
Genesis. Its platform serves as the foundation for the 2010 Genesis
Coupe. In a price segment crowded with front-wheel-drive, 4-cylinder
offerings, the Genesis Coupe delivers performance-oriented rear-wheel
drive and the choice of 4 or 6-cylinder powerplants. The 2010 Hyundai
Genesis Coupe is due in showrooms in the spring of 2009.
The Hyundai Genesis Coupe is covered by a bumper-to-bumper
5-year/60,000-mile warranty and a 10-year/100,000-mile powertrain
warranty. Hyundai offers roadside assistance coverage for the first 5
years of ownership, regardless of mileage.
For more information:
2010 Hyundai Genesis Coupe Preview
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