Introduction
For 2010, however, the Insight returns, looking much like a Toyota Prius, which has eclipsed Honda’s hybrid efforts in both sales and consumer recognition. This redesigned 2010 Honda Insight benefits from important packaging and cost reductions, allowing for a roomier interior and a lower price tag than might be expected. According to Honda, when the new 2010 Insight goes on sale in April of 2009, it “will come to market at a price significantly below that of hybrids available today” and will be “the best value in its segment.” Honda also promises that the new Insight “will provide the quintessential Honda driving experience—fun, performance and practicality.”
Critical Knowledge:
While the world worried about a complete technology collapse in the months leading to the start of Y2K and consumers fervently snapped up full-size, gas-guzzling SUVs while the snapping up was good, Honda introduced the odd little Insight, an aerodynamically-shaped 2-seat hatchback equipped with a new-fangled hybrid powertrain. Sold in paltry numbers, the original Insight was the first hybrid gasoline/electric vehicle available to American consumers, a car aimed at forward-thinking commuters who didn’t need to carry many people or much stuff at anything more than double-digit speeds. The last of those first Insights was sold for the 2006 model year. By then, Honda had begun steering eco-conscious buyers to the larger, more practical, 5-passenger Civic Sedan.
For more information:
2010 Honda Insight Preview
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