Other highlights from the 2009 Initial Quality Study include:
- Overall, the industry average for initial quality is 108 problems per 100 vehicles (PP100) in 2009, down from 118 PP100 in 2008. Initial quality for domestic brands has improved to an average of 112 PP100 in 2009 from 124 PP100 in 2008, while import brands have improved to an average of 106 PP100 in 2009 from 114 PP100 in 2008.
- Lexus leads the overall nameplate rankings, averaging 84 PP100. This is the 12th time Lexus has been the highest-ranked brand in the 20 years it has been included in the IQS and the first time since 2005.
- Following in the rankings are Porsche, Cadillac (which moves from 10th rank position in 2008 to third in 2009), Hyundai (improves from 13th rank position in 2008 to fourth in 2009) and Honda, rounding out the top five.
- Toyota Motor Corporation captures 10 segment awards—more than any other automaker in the 2009 study—including five for Lexus, four for Toyota and one for Scion. Lexus receives awards for the IS, GS, GX, LS and LX models. The Lexus LX has the fewest quality problems in the industry, with just 52 PP100. Toyota models receiving awards in their respective segments are the 4Runner (in a tie); Sienna; Tundra (in a tie); and Yaris.
- Ford receives three awards for the Edge (in a tie); F-150 (in a tie); and Mustang. Garnering two awards each are Nissan (Altima and Z); and Honda (CR-V, in a tie, and Ridgeline).
- Also receiving segment awards are: Chevrolet TrailBlazer (in a tie), Chrysler PT Cruiser (in a tie), GMC Yukon, Hyundai Elantra Sedan, Mercury Sable and Scion tC.
- Suzuki is the most-improved nameplate in the industry this year. A reduction of 49 PP100 moves the Japanese brand from 32nd place in 2008 to ninth place this year. Suzuki is also the most improved nameplate for both Defects/Malfunctions and Design-related problems. Also, Saturn improves by 37 PP100 and Jeep by 30 PP100.
- The Toyota Motor Corporation assembly plant in Higashi-Fuji, Japan, receives the Platinum Plant Quality Award for producing vehicles yielding the fewest defects and malfunctions. Averaging just 29 PP100, the plant produces the Lexus SC 430 and Toyota Corolla. (Plant awards are based solely on average levels of defects and malfunctions and exclude design-related problems.)
- Among North and South American plants, the Honda plant in East Liberty, Ohio, which produces the Civic Sedan, CR-V and Element, achieves the Gold Plant Quality Award.
- In the Europe and Africa region, Daimler’s East London, South Africa, plant, which produces the Mercedes-Benz C-Class, receives the Gold Plant Quality Award.
About the Study
The 2009 Initial Quality Study is based on responses from more than 80,000 purchasers and lessees of new 2009 model-year cars, trucks and multi-activity vehicles surveyed after 90 days of ownership. The study is based on a 228-question battery designed to provide manufacturers with information to facilitate identifying problems and drive product improvement. The study was fielded between February and May of 2009.
For More Information:
