One trend that has emerged in the 2009 Initial Quality Study is that new vehicles sold by Chrysler, Ford and GM’s domestic brands have improved in initial quality by an average of 10 percent, compared with 2008, surpassing the 8-percent rate of improvement by the industry overall.
The J.D. Power and Associates Initial Quality Study, or IQS, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions. Initial quality has been shown over the years to be an excellent predictor of long-term durability, which can significantly impact consumer purchase decisions. The study captures problems experienced by owners in two distinct categories: design-related problems, and defects and malfunctions.
The 2009 Initial Quality Study provides information gathered from over 80,000 purchasers and lessees of 2009 model-year vehicles. Performance is measured using a “problems per 100 vehicles (PP100)” metric. A lower PP100 score indicates better performance and a higher PP100 score indicates worse performance. The 2009 study covers a total of 228 total problems, and organizes them into the following eight categories:
“Even in the face of unprecedented challenges, the Detroit automakers are keeping their focus on designing and building high-quality vehicles, which is a precondition for long-term success,” said David Sargent, vice president of automotive research at J.D. Power and Associates.
The study finds that initial quality for newly launched and redesigned models in 2009 has improved compared with previous years. Historically, all-new models have typically launched with below-average levels of initial quality. However, several all-new models in 2009, including the Hyundai Genesis, Kia Borrego, Toyota Venza and Volkswagen CC, perform considerably better than their respective segment averages. Many redesigned models in 2009 also show notable improvement from the previous generation—particularly the Acura TL, Ford F-150, Honda Pilot and Nissan Z.
“Achieving high levels of initial quality in all-new models is one of the greatest challenges for manufacturers,” said Sargent. “Now that more manufacturers are getting their launch quality right straight out of the gate, consumers can expect the quality of new vehicles to continue to rise.”
2009 Initial Quality Study Results
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