2007 Nissan Titan Pickup

What’s New?
The Titan is in its fourth year of production, and likely won’t receive any major changes for a while. For 2007, the Titan adds a Flexible Fuel Vehicle (FFV) option. It also receives a bump in power, going from 305 to 317 hp, as well as a slight increase in torque, up to 385 from 379 lb.-ft. Titan LE and SE models can now be ordered with a Chrome Package that includes 18-inch chrome wheels and chrome step rails. The SE with the Chrome Package also receives a utility bed option, and LE models add an available “Texas Titan” Package.

Overview
While the Titan introduced a nice list of firsts when it hit the market several years ago, the full-size pickup truck competition has increased in intensity of late. The new Chevy Silverado and GMC Sierra twins are on the market, and the new Toyota Tundra has now debuted as well. Don’t expect the Ford-F150 to take all this competition lying down, either. The competition will be fierce, and time will tell if the Titan can maintain its position.

Two body styles are offered on the Titan—King Cab and Crew Cab. The Crew Cab features forward-hinged rear doors, while the King Cab still utilizes the rearward-opening design. Nissan calls it a Wide-Open door because it swings 168 degrees for easy entry and exit. Titan can be ordered in either two- or four-wheel drive configurations, and in XE, SE, or LE trim levels. Nice interior features and a choice of packages, including an off-road setup, allow customers to get the truck they want with the features they need.

Like the Armada and Pathfinder, the Titan is built on Nissan’s F-Alpha platform that uses fully boxed frame rails. The only engine choice is a 5.6-liter V-8. The towing capacity is a solid 9,500 pounds in King Cab configuration with the tow package. But the Titan isn’t all about strength and power—it also shows a softer side. For example, lifting the tailgate on a full-size truck can be a chore, but Titan’s tailgate assist feature makes a big difference by drastically reducing effort.

The Competition
The Nissan Titan competes in the Large Pickup segment, which consists of seven models. Buyers in this segment look for performance, comfort, and reliability, according to the J.D. Power and Associates 2006 Avoider Study^SM and the Escaped Shopper Study.^SM

The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,^SM were the Ford F-Series (764,198 units sold, including Super Duty models), Chevrolet Silverado (636,069, including Heavy Duty models), and Dodge Ram Pickup (364,177, including Heavy Duty models). The Nissan Titan sold 72,192 units in 2006, a decrease of 17 percent compared to the previous year. Other models offered in the Large Pickup segment include the GMC Sierra (light- and heavy-duty models), Toyota Tundra and Chevrolet Avalanche.