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2007 GMC Sierra 1500 Pickup
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What’s New?
Redesigned from the ground up, the GMC Sierra is all new for 2007, although the previous generation model referred to as Sierra Classic is also still offered. The new Sierra is built on a stiffer platform, which provides better ride and handling characteristics than its predecessor. Exterior styling has also been revamped, and a new interior offers consumers more options. Better fuel economy and improved towing capacity are among the new model’s other benefits.
Overview
GMC has been building trucks since 1902, and the new Sierra is testimony to the brand’s ability to adjust to consumer demands. In the midst of an industry-wide trend away from large, powerful trucks and SUVs in favor of smaller, less powerful car-like crossovers, the new Sierra stands in stark contrast. It is both larger and more powerful than its predecessor, yet it doesn’t come at the expense of fuel economy. To the contrary, GMC touts the 2007 Sierra as being more fuel efficient than earlier versions.
Improvements to the new Sierra are many and noteworthy. It rides on GM’s new GMT900 full-size truck platform that features an extra-strong, fully-boxed, hydro-formed frame. Additional improvements include stronger brakes, a new coil-over-shock front suspension, rack-and-pinion steering, and StabiliTrak—GM’s electronic stability system. Side curtain air bags and rear park assist are also new features. Exterior styling is fresh and appealing, and the interior is totally new. Customers can choose between two distinct interiors: pure work pickup and luxurious family-style. In addition to the efficient 4.3-liter V-6 engine, the new Sierra can now be had with new Gen. IV Vortec V-8 engines. This new family of engines contributes to the new Sierra offering the light-duty segment’s highest-rated towing capacity, at 10,500 pounds; maximum payload capacity has increased to 2,160 pounds. The new engines feature such technology as Active Fuel Management, variable valve timing, and FlexFuel capability.
The new Sierra comes in a plethora of combinations. Body styles include Regular, Extended, and Crew Cab configurations. Three cargo box lengths—short, regular, and long—are available. There are four trim levels: Work, SLE (which comes in two versions), SLT, and top-of-the-line Denali. Buyers can also choose between two- and four-wheel drive.
The Competition
The GMC Sierra competes in the Large Pickup segment, which consists of seven models. Buyers in this segment look for performance, comfort, and reliability, according to the J.D. Power and Associates 2006 Avoider StudySM and the Escaped Shopper Study.SM
The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,SM were the Ford F-Series (764,198 units sold, including Super Duty models), Chevrolet Silverado (636,069, including Heavy Duty models), and Dodge Ram Pickup (364,177, including Heavy Duty models). The GMC Sierra sold 210,736 units (including light- and heavy-duty models) in 2006, a decrease of 8.2 percent compared to the previous year. Other models offered in the Large Pickup segment include the Toyota Tundra, Nissan Titan, and Chevrolet Avalanche.
Redesigned from the ground up, the GMC Sierra is all new for 2007, although the previous generation model referred to as Sierra Classic is also still offered. The new Sierra is built on a stiffer platform, which provides better ride and handling characteristics than its predecessor. Exterior styling has also been revamped, and a new interior offers consumers more options. Better fuel economy and improved towing capacity are among the new model’s other benefits.
Overview
GMC has been building trucks since 1902, and the new Sierra is testimony to the brand’s ability to adjust to consumer demands. In the midst of an industry-wide trend away from large, powerful trucks and SUVs in favor of smaller, less powerful car-like crossovers, the new Sierra stands in stark contrast. It is both larger and more powerful than its predecessor, yet it doesn’t come at the expense of fuel economy. To the contrary, GMC touts the 2007 Sierra as being more fuel efficient than earlier versions.
Improvements to the new Sierra are many and noteworthy. It rides on GM’s new GMT900 full-size truck platform that features an extra-strong, fully-boxed, hydro-formed frame. Additional improvements include stronger brakes, a new coil-over-shock front suspension, rack-and-pinion steering, and StabiliTrak—GM’s electronic stability system. Side curtain air bags and rear park assist are also new features. Exterior styling is fresh and appealing, and the interior is totally new. Customers can choose between two distinct interiors: pure work pickup and luxurious family-style. In addition to the efficient 4.3-liter V-6 engine, the new Sierra can now be had with new Gen. IV Vortec V-8 engines. This new family of engines contributes to the new Sierra offering the light-duty segment’s highest-rated towing capacity, at 10,500 pounds; maximum payload capacity has increased to 2,160 pounds. The new engines feature such technology as Active Fuel Management, variable valve timing, and FlexFuel capability.
The new Sierra comes in a plethora of combinations. Body styles include Regular, Extended, and Crew Cab configurations. Three cargo box lengths—short, regular, and long—are available. There are four trim levels: Work, SLE (which comes in two versions), SLT, and top-of-the-line Denali. Buyers can also choose between two- and four-wheel drive.
The Competition
The GMC Sierra competes in the Large Pickup segment, which consists of seven models. Buyers in this segment look for performance, comfort, and reliability, according to the J.D. Power and Associates 2006 Avoider StudySM and the Escaped Shopper Study.SM
The top sellers in the segment during calendar year 2006, according to the J.D. Power and Associates Sales Report,SM were the Ford F-Series (764,198 units sold, including Super Duty models), Chevrolet Silverado (636,069, including Heavy Duty models), and Dodge Ram Pickup (364,177, including Heavy Duty models). The GMC Sierra sold 210,736 units (including light- and heavy-duty models) in 2006, a decrease of 8.2 percent compared to the previous year. Other models offered in the Large Pickup segment include the Toyota Tundra, Nissan Titan, and Chevrolet Avalanche.
