Automotive Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

Automotive Marketing Roundtable
October 20-22, 2015 at the Bellagio Hotel, Las Vegas, NV
Auto Consumer Insights
Insights across the vehicle shopping, buying, and owning processes
New Auto Shopper
Analyzing auto consumer shopping patterns across the Internet
Germany VDS
TV News & Sports- Broadcast Live and Streaming Online- Are Auto Advertising Hot Spots, Says J.D. Power Auto Media Report
India Brand Influence and Positioning Study
Perceptions of Auto Brands Improve in India
New Autoshopper
51% of New-Vehicle Internet Shoppers Use a Mobile Device
Automotive Media and Marketing Report
Drivers Who Buy a Vehicle for Latest In-Vehicle Technology Consume a Variety of Media at High Rates
China Automotive Mobile Site
Vertical Websites Have the Greatest Impact on New-Vehicle Purchasing Decision
Third Party Automotive Website Evaluation Study
Satisfaction with Auto Third-Party Websites Increases Information Requests from Dealers
Avoider Study
Despite Cheap Gas, Fuel Efficiency Still a Primary Concern