Dave Sargent, Vice President of Global Vehicle Research, discusses the 2014 Initial Quality Study results.
Contact Us

Body

We understand the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process.  Understanding the consumer voice in addition to the external factors—trends by region, market drivers—is essential to succeeding in this highly competitive environment. Our roots are in the automotive industry and with our 45+ years of tracking and analyzing consumer opinions, we can provide insights throughout the product lifecycle to maximize success and profitability.

Manufacturer/OEM Benchmarking Studies:
  • Press Releases
  • Insights
  • Videos
  • Events
  • Industry Experts
  • Social Media & Blogs