History
In 1968, J.D. "Dave" Power III established J.D. Power and Associates from his kitchen table, with a primary focus in the automotive industry. Since that time, the company has successfully influenced the everyday lives of consumers and industries worldwide, and has expanded to include offices throughout North America, Europe and Asia Pacific. Here is a timeline of the milestones in our company's decades of success:
1960's
1960's
- April 1, 1968: Dave Power and his wife Julie start the firm from the kitchen table in their Calabasas, Calif., home.
- Feb. 7, 1969: J.D. Power and Associates incorporates.
- 1969: J.D. Power and Associates enters the auto market with its first client Toyota Motor Company.
- 1969: Additional J.D. Power clients include: McCulloch Corporation, Ampex Consumer Products Group, U.S. Borax, Carnation, Toyota and MSI Data Systems.
- 1973: The Wall Street Journal reports Mazda's Wankel engine problems, based on data from one of the first J.D. Power and Associates independently funded surveys. The firm gains national prominence for its voice of the customer data.
- 1976: The Dealer Attitude Study (DAS) launches. The DAS gave the firm credibility on retail and distributor issues and established a strong rapport with auto dealers. The DAS preceded the National Automobile Dealers Association's own Dealer Attitude Study.
- 1980's: Publications debut--Automotive Consumer Profile Newsletter, Power Newsletter and The Power Report.
- 1981: U.S. Automotive Customer Satisfaction Index (CSI) Study launches. The new study is the cornerstone of the firm's plan to expand to include independently funded syndicated studies within the auto industry.
- January 22, 1984: Subaru became the first automaker to advertise its J.D. Power rankings by running a commercial during Super Bowl XVIII. Since then, more than 350,000 television commercials and more than 7 billion print ad impressions refer to J.D. Power awards annually.
- 1987: International Automotive Roundtable and SuperDealer Roundtables meet for the first time.
- 1987: U.S. Automotive Initial Quality Study (IQS) and U.S. Automotive Media Study debut.
- 1988: Joint venture in Japan is established and later becomes a wholly owned subsidiary responsible for business in Asia Pacific
- 1989: The first automotive syndicated study trophy award was issued by J.D. Power and Associates. Acura ranked highest in the 1989 U.S. Automotive Customer Satisfaction Index (CSI) Study.
- 1989: The first regional office opens in Troy, Michigan led by Steve Goodall.
- 1990: Power Information Network (PIN) launches. PIN is a unique, nationwide data collection system based on the gathering and analysis of daily new-vehicle retail transaction data from automotive dealerships across the United States.
- 1992: Travel practice area is established.
- 1992: J.D. Power III receives a Distinguished Service Citation from the Automotive Hall of Fame.
- 1994: JDPA's rapid international expansion, led by J.D. Power IV, begins in Toronto, Canada.
- 1995: The firm's first European location opens in the UK.
- 1995: Telecom practice area is established.
- 1996: Stephen C. Goodall named President.
- 1997: Homebuilder practice area is established.
- 1999: JDPower.com is launched: Power Circle Ratings bring syndicated study highlights directly to consumers without charge.
- 1999: An office in Singapore was opened to broaden J.D. Power Asia Pacific's activities in Asia.
- 2000: JDPA announces its joint venture in Australia.
- 2000: First syndicated study launches in China.
- 2001: Healthcare practice area is established.
- 2002: J.D. Power and Associates moves to current headquarters in Westlake Village, Calif.
- 2004: Expansion continues in Europe with an office opening in Munich, Germany.
- 2005: Business in Asia continues to grow as JDPA opens offices in Shanghai, China.
- 2005: J.D. Power and Associates is acquired by The McGraw-Hill Companies on April 1.
- 2006: J.D. Power and Associates acquires Automotive Resources Asia, which specializes in Asia's vehicle markets to continue to expand presences in Asia.
- 2006: Retail Banking practice area is established.
- 2006: The first J.D. Power book, "SATISFACTION: How Every Great Company Listens To the Voice of the Customer," written by J.D. Power IV and Chris Denove, is published.
- 2008: Acquisition of a marketing intelligence technology company specializing in social media and consumer-generated media research, now known as J.D. Power and Associates Web Intelligence Research division.
- 2009: Finbarr O'Neill named President.
- 2010: J.D. Power expands to South America and Central America with regional locations in São Paulo, Brazil and Mexico City, Mexico.
J.D. Power and Associates has been recognized as a Honomichl Global Top 25 market research firm in 2012 and is ranked 13th on Honomichl's Top 50 list of US research firms in 2012. This annual list is published each year in AMA's Marketing News Magazine.
About The McGraw-Hill Companies
The McGraw-Hill Companies (NYSE: MHP), a financial intelligence and education company, signed an agreement to sell its McGraw-Hill Education business to investment funds affiliated with Apollo Global Management, LLC in November 2012. Following the sale closing, expected in early 2013, the Company will be renamed McGraw Hill Financial (subject to shareholder approval) and will be a powerhouse in benchmarks, content and analytics for the global capital and commodity markets. The Company's leading brands will include: Standard & Poor's, S&P Capital IQ, S&P Dow Jones Indices, Platts, Crisil, J.D. Power and Associates, McGraw-Hill Construction and Aviation Week. The Company will have approximately 17,000 employees in more than 30 countries. Additional information is available at www.mcgraw-hill.com.