About Us
About J.D. Power and Associates
J.D. Power and Associates is a global marketing information services company operating in key business sectors across a variety of industries, providing customer satisfaction research, market research, automotive forecasting, social media research, and performance improvement programs. Established in 1968, the company has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product quality, customer satisfaction, and tracking research available today. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of the McGraw-Hill Companies.
What makes J.D. Power consumer ratings different?
Since 1968, J.D. Power and Associates has been conducting quality and customer satisfaction research based on survey responses from millions of consumers worldwide. We represent the voice of the customer by translating survey responses from consumers and businesses into studies and reports that companies worldwide use to improve their business. In fact, J.D. Power and Associates has developed and maintains one of the largest, most comprehensive historical customer satisfaction databases in existence, which includes feedback on the shopping, buying, and ownership experiences for a variety of products and services.
What does J.D. Power and Associates do?
J.D. Power and Associates:
- Conducts research that is used by a variety of industries to improve product quality and customer satisfaction.
- Bases research solely on responses from millions of consumers and business customers worldwide.
- Displays product and service rankings that reflect the opinions of consumers.
- Does not publish or incorporate the opinions of J.D. Power and Associates in rankings.
- Funds all of its own syndicated research in order to deliver unbiased results.
- Researchers and Analysts do not test products.
- Presents studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction.
