Our Research & Analytics

Our mission is to be the premier provider of voice of the customer insights utilizing best-in-class analytics and research methodologies.

About ACE: Analytical Center of Excellence

J.D. Power research is comprised of our ACE team, a blend of scientists and industry analysts. Our scientists, PhD level statisticians and methodologists, ensure our research meets the highest scientific quality standards and provides advanced statistical support. Our industry analysts are subject matter experts, within key strategic verticals, who provide thought leadership and data interpretation for syndicated and key proprietary studies within their vertical. This combination of expertise allows J.D. Power to uphold our core values of independence and integrity, while delivering impact for our clients.

Core Functions

Research Standards and Governance:  ACE establishes and maintains the research rules the regulate how we design studies, collect data and determine the framework for the J.D. Power Awards.

Study Design and Best Research Practices: ACE is responsible for the scientific integrity of studies and questionnaire designs as well as ensuring the firm is using the best research practices.

Advanced Analytics: ACE statisticians perform all advanced analytics required to create the JD Power Index (which is used to determine customer satisfaction benchmarks) as well as other advanced modeling to help clients derive the most insight from our data.

Data Insight and Interpretation: ACE industry analysts provide thought leadership to interpret and apply the insights derived from our data to our clients and in doing so identify areas of opportunity and prioritization of improvement efforts.

Our Latest Projects

We’re proud to share our latest research projects, accomplishments, products, event appearances, thought leadership resources, and more.

NPS

Bain Certified Net Promoter Score® by J.D. Power

Access world-class independent measures of Net Promoter Score® (NPS®) benchmarks and advisory services via J.D. Power, the Bain & Company recognized authority for benchmarking NPS.

Analyst Access

Analyst Access

Become the research hero to your organization with on-demand support from the J.D. Power analyst team.

Face Emotions

Face Emotions & Short Surveys during Automotive Tasks

In this whitepaper, J.D. Power focuses on facial expressions as an assessment of respondent’s attitudes.

Millennials Insight Ebook

3 Keys to Winning Millennials’ Hearts & Business

Download this abbreviated guide to understanding the most misunderstood generation in the world.

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