Vice President, Strategic Marketing
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Frances Caille is Vice President, Strategic Marketing at J.D. Power. She is responsible for driving the company’s global marketing strategy in order to strengthen the brand and advance business goals. She is also responsible for overseeing the day-to-day management and implementation of marketing programs and initiatives. Previously, she was Vice President, Strategy and Planning, where she was responsible for identifying, evaluating, building and implementing new business opportunities to drive revenue and NOI growth, and expanding J.D. Power’s brand presence across the markets served by the company.
Prior to joining J.D. Power in 2010, Ms. Caille was vice president of marketing research and planning at Mitsubishi Motors, where she was responsible for the company’s marketing planning and strategy, advertising, promotions and interactive. She also managed all research functions, including focus groups, product clinics, buyer and shopper surveys, data analysis and reporting. In addition to marketing and planning, she held various sales operations positions at Mitsubishi, including vice president, sales operations.
Ms. Caille received a bachelor’s degree from Scripps College in Claremont, California, and a master’s degree from the University of California, Irvine.