About Us
About J.D. Power and Associates
Established in 1968, J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm's services include industry-wide syndicated studies; proprietary (commissioned) tracking studies; media studies; forecasting; and training services, as well as business operations analyses, and consultancies on customer satisfaction trends. On April 1, 2005, J.D. Power and Associates became a business unit of the McGraw-Hill Companies.
What makes J.D. Power consumer ratings different?
Since 1968, J.D. Power and Associates has been conducting quality and customer satisfaction research based on survey responses from millions of consumers worldwide. We represent the voice of the customer by translating survey responses from consumers and businesses into studies and reports that companies worldwide use to improve their business. In fact, J.D. Power and Associates has developed and maintains one of the largest, most comprehensive historical customer satisfaction databases in existence, which includes feedback on the shopping, buying, and ownership experiences for a variety of products and services.
What does J.D. Power and Associates do?
J.D. Power and Associates:
- Conducts research that is used by a variety of industries to improve product quality and customer satisfaction.
- Bases research solely on responses from millions of consumers and business customers worldwide.
- Displays product and service rankings that reflect the opinions of consumers.
- Does not publish or incorporate the opinions of J.D. Power and Associates in rankings.
- Researchers and Analysts do not test products.
- Presents studies that serve as industry benchmarks for measuring and tracking quality and customer satisfaction.
