Wireless Consumer Smartphone Ratings (Volume 2)
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2009 Wireless Consumer Smartphone Customer Satisfaction Study
Award Recipient
Apple


Ratings Factors
Company
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Overall Satisfaction: This score is based on how customers rate every aspect of their experience with their current wireless Smartphone. Ease of Operation: This score measures how customers rate their Smartphone's usability of basic features, functionality and ease of navigating menu screens. Operating System: This score measures how customers rate their Smartphone's operating system speed and ability to move between applications, navigate the internet, view and send e-mail, and transfer files. Handset Features: This score measures how customers rate their Smartphone's toggle or navigation wheel, touch screen, stylus, and calendar. It also measures the quality of multimedia capabilities and quality of video of the Smartphone. Physical Design: This score measures how customers rate their Smartphone's visual appeal and weight. It also measures the size, clarity, and resistance to scratches of the Smartphone's display screen. Battery Function: This score measures how customers rate their Smartphone's battery in terms of how long it lasts between charges and the length of time needed to recharge it. |
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Apple
Award Recipient
Award Recipient






HTC






LG






Motorola






Palm






RIM BlackBerry






Samsung









