The automotive mobile landscape has changed substantially since I last covered this topic in early 2009.  There are more sites and the available content is far more robust.  While the primary value remains time- and location-sensitive information, some mobile sites are effective research venues.  I captured ... Read More »

The online Hispanic population hit 20.3 million in February 2009, comprising 11 percent of the online market.  Previous data has shown that roughly half of Hispanic-American Internet users are Spanish-dominant.  To quote comScore “while English language content can and does reach a large number of ... Read More »

The Magazine Publishers of America (MPA) recently put out a list of twenty facts to demonstrate the continued vitality of magazines.  There’s some interesting stuff here and something I thought worthy of passing onto our readers. The original text (along with references) can be found on the MPA’s site. ... Read More »

Moving Online Leads to Offline Sales Moderator: Angie Sherrell, GS Marketing Group, Inc. Panelists: Clayton Stanfield, eBay Motors; Todd Smith, ActivEngage, Inc.; Jim Flint, John Eagle Dealerships; Pete Dalamaggas, Toyota of Des Moines The dealers who will be successful in moving online leads to offline sales will have ... Read More »

MEDIA INTEGRATION: ONE VOICE, ONE CUSTOMER Leading industry experts discuss a holistic approach to managing all media assets (earned, paid and user generated content) to create engaging customer experiences. Moderator: Chance Parker, J.D. Power and Associates WIRED Division Panelist: Dave Latham, Jumpstart, Angie Sherrell, ... Read More »

Social Networking: Relationship Building vs. Selling Cars Moderator: Mary S. Butler, Razorfish Panelists: Christopher Barger, General Motors;  Eric Miltsch, Auction Direct USA;  Jared Hamilton, DrivingSales.com;  Tom Chisholm, Facebook;  Ralph Paglia, ADP Consumers buy a car because they like and trust ... Read More »

Beyond the RFQ: Optimizing the Purchase Process for All Online Shoppers Moderator: Amit Aggarwal, J.D. Power and Associates Panelists: Chip Perry, AutoTrader.com; Christian Nimsky, Kelley Blue Book; Dave Schoonover, Kia Motors America Inc.; Allan Cooper, OneCommand; Anna Zornosa, The Cobalt Group Inc. Chip - AutoTrader.com ... Read More »

The 2009 Automotive Internet Roundtable videos and presentation decks are now available complimentary to all Roundtable attendees. You will find links to the content below. Non-attendees will be able to access the content for a one-time fee of $149 by e-mailing AutomotiveRoundtable@jdpa.com. Survey
Videos and ... Read More »

Online Video Web sites: What’s New and What’s Next Modertor: Kerri Wise, J.D. Power and Associates Panelists: Mike Baker, Bob Baker Enterprises, Inc.; JP Colaco, Hulu; Jamie Byrne, YouTube/Google; John Lisko, Saatchi & Saatchi LA Overviews of Hulu and YouTube were presented (check out the video for the ... Read More »

Search 2.0 Moderator: John King, Saatchi & Saatchi Panelists: Mike Margolin, RPA; Michelle Morris, Google; Payam Zamani, Reply.com; Kari Allen, Yahoo!; Skip Streets, Compete Current search volume is similar to Q1 of this year.
Cash for Clunkers stimulated not only search in general, but search resulting on an OEM ... Read More »